How to Market a New Construction Company
Marketing a new construction company against long-standing, established competitors can be a challenge. Finding
the strengths from within your own company and team and highlighting them in your promotions are key to establishing a solid reputation and encouraging new and repeat business. In construction, your reputation is the single most important aspect of your business.
Even if the construction company is a new one, focus on the years of experience of the individuals involved, such as the head contractor and his team. Relay to the customers that each team member was chosen because of his years of experience working in the field and that the head contractor was selected to lead the construction company due to his expertise. Specifics are important. Don’t hesitate to point out where the individuals worked, for how long, and what types of projects they completed. Honestly relaying your construction company’s experience makes the customer feel comfortable and secure in his selection.